PAD MAN : How Bollywood Is Challenging Period Stigma In Nepal


The new Bollywood film Pad Man, starring Akshay Kumar, is the story of how India’s “menstrual man” Arunachalam Muruganantham came up with a revolutionary new method of producing cost-effective sanitary pads. This helped to improve menstrual health and provide an income for rural women in India and beyond.

India is the leading film market in the world, with 2.2 billion tickets sold in 2016. One of the aims of this new comedy-drama is to reach a wide audience, create awareness and challenge the taboos and stigma surrounding menstruation in India.

It’s been more than 10 years since Muruganantham invented a machine to create low-cost sanitary pads and began distributing them to rural women across India. Traditionally, rural women use old cloth, saris or bed sheets as sanitary towels; sometimes also using sand, dirt or ash for heavy days. The use of pads is increasing and now six out of 10 women in India have access to disposable menstrual products.

This varies greatly across states – from as high as 90 per cent in Tamil Nadu, Kerala and Delhi to as low as 30 per cent in rural Bihar. But disposable pads are expensive and the biodegradable pads made by Muruganantham are cheaper and last longer.

Many non-governmental organisations around the globe, such as Days for Girls, focus on the need for hygienic menstrual products and make and distribute reusable pads. The argument is that the provision of pads enables girls to stay in school. One in four girls in India miss one day or more in school during menstruation.

Wider issues

But access to pads is only one issue. Girls might also miss school because of period pain, lack of toilet facilities, the fear of staining clothes or the views of teachers and family – last year, students were allegedly forced to strip in a school to see who was menstruating. This is not just an issue for India: one in 10 girls in some parts of sub-Saharan Africa miss school because of their periods and even in the UK period poverty causes similar issues.

The wider issue that Pad Man highlights is the stigma and taboos that surround menstruation. In India, restrictions include not being allowed to enter religious shrines, touch people or food in the kitchen, or touch or eat pickles. Taboos around periods exist in almost every country in the world, meaning many women and girls face discrimination. Global stigmas and practices include:

Nepal: Chaupadi is a social tradition associated with the menstrual taboo in western Nepal that forces women and girls to sleep outside their house, often in a cowshed, while they have their period. Chaupadi was banned in 2005 and made a criminal offence in 2017, but one young woman has already died in January 2018 because of it.


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